Motion Graphics help raise £120,000 for The Sussex Beacon

Recent motion graphic and video editing work for The Sussex Beacon helped to raised over £120,000 and reach more than 100,000 people across Sussex. The Brighton-based HIV charity was looking to break out and attract a younger audience of fundraisers with a dance competition held during lockdown.

We were commissioned to create a handful of short videos blending user generated content, motion graphics demonstrating how to sign up and showcase the efforts of nurses, staff, volunteers and kids dancing around Sussex.

The scheme was a success for the Sussex Beacon, growing their social media following by 1,000 across all platforms, adding to their donor list, breaking into a new user age range and raising nearly £100,000 for people living with HIV.

 
 

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James Bloomfield