Set your vision in motion
and top Google rankings with video
In an age where SEO is king and content is emperor, professional video is the single most effective way to enhance brasawareness, educate your stakeholder and clients and increase the quantity and quality of your leads.
With search engines voraciously looking to acquire richer, more rewarding and better quality content, if you have a professional film or series linked to your company you increase your views, the number of clicks and your visibility online in the area you wish to be seen in.
Here are a few quick reasons why video is important:
80% of all internet traffic is currently made up of video and Google ranks sites highly which prioritise this. Best practise such as keyword usage and uploading transcripts help even more!
YouTube reaches more adults at prime time viewing hours than television - the pivot to digital video has already happened.
There is a very high correlation between social sharing, video usage on social media and a website’s search ranking.
50% of all customers or visitors will attempt to find video reviews or content of a product before they purchase or engage. This includes charity work, social work and more.
Videos have a 41% higher click through rate (visitors clicking from the video to a link related to the video provider) than plain text with images.
Essentially, Google wants YOU to make more video to compete.
Case study
In 2018 I created this event video for a hospice on the south coast of the UK.
It was viewed more than 10,000 times on Facebook and served as a great emotional tool for fundraisers after the event, helping them to raise the fundraising total from £65k before the event to £95,000 afterwards.
In total, videos I have made for this event since 2016 have been seen by more than 70,000 people.
